Privacy Policy

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Last updated: [DATE]

This Privacy Policy explains how DiaperDeals (“we,” “us,” “our”) collects, uses, and protects information when you visit diaperdeals.ae (the “Site”).

1. Information We Collect

We do not require you to create an account or provide personal information to browse or use the Site's price comparison features.

We use Google Analytics (GA4) to understand how visitors use the Site. This may collect information such as:

  • Pages visited and time spent on the Site
  • General location (city/country level, not precise location)
  • Device and browser type
  • How you arrived at the Site (e.g. search engine, direct link)
  • Interactions with the Site, such as clicking through to a retailer's website

This data is aggregated and does not directly identify you by name. Google's own privacy practices govern how this data is further processed; see Google's Privacy Policy for details.

2. Cookies

The Site uses cookies (small files stored on your device) for:

  • Analytics purposes, via Google Analytics
  • Remembering basic site preferences, if applicable

You can disable cookies through your browser settings. Doing so may affect some site functionality but will not prevent you from browsing or comparing prices.

3. Affiliate Links and Third-Party Sites

The Site contains affiliate links to third-party retailers (including Amazon, Noon, Mumzworld, First Cry, Lulu Hypermarket, and Life Pharmacy). When you click these links and make a purchase, we may earn a commission — see our Affiliate Disclosure for details.

We do not control and are not responsible for the privacy practices of these third-party retailer websites. Any information you provide directly to a retailer (such as during checkout) is governed by that retailer's own privacy policy, not this one.

4. How We Use Information

Information collected through Google Analytics is used to:

  • Understand which pages and features are useful to visitors
  • Identify and fix technical issues
  • Improve the Site's content and structure

We do not sell personal information to third parties.

5. Data Retention

Google Analytics retains this data as follows:

  • Event-level data (individual page views, clicks, and interactions): 2 months
  • User-level data (data tied to a returning visitor across sessions): 14 months

After these periods, the detailed data is automatically deleted by Google; aggregated, non-identifying trend data may remain available in standard reports for longer.

6. Your Choices

You may:

  • Disable cookies in your browser
  • Use browser extensions or settings that block analytics tracking
  • Contact us with questions about this policy

7. Children's Privacy

The Site is not directed at children, and we do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

9. Contact Us

If you have questions about this Privacy Policy, contact us at info@diaperdeals.ae.